Lilypad

CRM software crafted by Bev Alc professionals to empower suppliers to sell more liquid.

The Ultimate Sales Tool To Sell More Liquid

Breweries

Distilleries

Distributors

Cideries

Flavor Malt Beverage

Wineries

Lilypad Empowers Clients At Every Stage of Growth

From your grand opening to market expansion to national glory, Lilypad empowers teams at every stage to sell more liquid. Whether you’re training your first few reps or unifying your sales strategy across the country, we make it easy to execute your vision and track your progress.

DEVELOPING YOUR FIRST FEW REPS

As you’ve probably already acknowledged, building your field sales team is no easy task. Decisions made early on can make, or break, your annual plans. It’s best to start gathering field execution and placements data as early as possible, as these stats will be vital for expansion. Partnering with us means leveraging best practices from the industries leading teams, don’t go it alone.

Who We Serve

REGIONAL GROWTH

Moving from a small sales organization to a multi-city/state operation introduces a number of new challenges. Lilypad helps your leaders ramp up new reps while managing the existing team, dealing with new distributor relationships, and all of the day-to-day coaching required to keep the ship moving in the right direction.

NATIONAL DOMINATION

We work with some of the largest and most sophisticated sales organizations in the beverage space. These very dispersed teams require an enormous amount of organization, collaboration, and coaching. It takes hard work, and tact, to preserve your craft culture while implementing new processes and procedures. Lilypad creates an environment where your leadership can move your team forward, without going overboard.