lilypad CRM
Trusted By Hundreds of Suppliers Worldwide
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CRM Built For Alcohol
Activity Management & Execution
Lilypad is the only fully customizable activity management system specifically tailored for beverage alcohol sales. Map all of your accounts then build, assign, and track every activity your team executes in the field.
Cross-Tier Communication
Stay top of mind. Lilypad automatically sends commitments, visits, and account issues identified in the field to your distributors then reports their invoices back to your team through the Placement Tracker.
Make Data-Driven Decisions
Lilypad delivers a suite of sales and activity reports designed for busy teams who need the most important information, delivered simple and fast. Choose from over 15 reports that will help you create winning sales strategies.
Lilypad is the only fully customizable activity management system specifically tailored for beverage alcohol sales.
Drive Field Sales
Arm your team with the tools and technology needed to navigate the market and bring sales to life successfully. Make field execution simple to understand and guide your team using trackable, customizable metrics.
Communicate Across Tiers
Ditch email chains and messy spreadsheets and opt for easy-to-read reports that summarize your team’s commitments, action items needed, events, visits, and ride withs using the Distributor Recap tool. Bundle data in any time frame to concentrate on goals and strategies and share the information across all levels of your team.
Hit Your Targets
Streamline your team’s efforts and focus on specific Target Lists and Goals for each rep in the market. Direct and motivate your sales teams by highlighting high-impact account and targets and align efforts to keep everyone on track.
Measure Your Team’s Execution
Use Core Reports to understand quickly where your reps are spending time and what actions are being executed. Compare team data to make educated decisions that help you form strategic KPI’s and create efficiency within your organization.
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Sales Data For Alcohol
Get Depletion Data
Receive practical information through Advanced Reports created using aggregate data captured from your distributors’ RAS, QuickBooks Online, or file transfer systems. Save valuable time and make decisions using real-time, actionable data.
Align With Your Distributors
Unlock the exclusive Lilypad Placement Tracker so your reps can see when their “yes” lands on the retailers’ shelves. Nurture retailer and distributor relationships with visibility into sales, incorrect deliveries, and pending placements.
Analyze Your Sales
Equip yourself with easy, digestible data sets, such as Lost PODs, New PODs, and Distributor Overviews, so you can navigate opportunities and wins in the market.
Take Strategic Action
Utilize the power of Lilypad CRM and Data so your organization can stay focused on sales and understand data and trends in your everyday market. Keep your teams motivated, hold your distributors accountable, and sell more liquid.
Sales Data For Alcohol
Finally, Another Option For Depletion Data
Lilypad now integrates with your distributors’ RAS, Quickbooks, and file transfer systems to deliver the reports suppliers need to understand their sales daily. The Lilypad Data team will work with your distributors to have your sales data sent directly to Lilypad CRM.
Account Universe Alignment
When you integrate your distributor data using LP Data, we align your product, sales, and account universe with your distributors’. Every retailer, SKU, and product code is carefully matched, ending the confusion between suppliers and distributors.
Actionable Sales Reporting
Lilypad delivers your distributor sales data in easy-to-use reports that you can use to drive your sales team forward. Explore the new reporting suite below to see how Lilypad Data can help you understand your business like never before.
Need More Proof?
Learn how some of the fastest growing beverage alcohol brands leverage Lilypad:
Why Connection and Culture are the Key to Sales
Directing and scaling a team into an effective sales force that is in line with your vision can feel borderline impossible, especially when sales reps turn over more often than most of us see our dentist.
Using Goals as the Building Blocks of Success
Everyone, even if only on a basic level, understands the motivational premise of setting goals. We wanted to know how beer sales managers use them to build accountability, transparency, and support.
Tackling New Markets With Limited Resources
Craft beer is more available and the competition on shelves is tighter than ever before. So how do the most successful breweries move the needle in new markets and grow brand adoption?
How To Be A Better Partner To Your Distributors
We asked the industry’s top brands about the most impactful things they do to develop stronger relationships and keep a share of mind with their distributors.
Need More Proof?
Learn how some of the fastest growing beverage alcohol brands leverage Lilypad:
Why Connection and Culture are the Key to Sales
Directing and scaling a team into an effective sales force that is in line with your vision can feel borderline impossible, especially when sales reps turn over more often than most of us see our dentist.
Using Goals as the Building Blocks of Success
Everyone, even if only on a basic level, understands the motivational premise of setting goals. We wanted to know how beer sales managers use them to build accountability, transparency, and support.
Trusted By Hundreds of Suppliers Worldwide
