Everyone has questions.
But it’s not very often you get to ask the experts the hard questions. That’s why we created this ebook and hosted the Beer Sales Best Practices Panel at the 2019 Craft Brewers Conference. The panelists, consisting of sales leaders from CANarchy, Allagash, Left Hand, and Two Roads, gave straight answers to the hard questions. Our goal was to take their best practices and share them with the rest of the beverage alcohol community. This ebook is full of hidden gems and actionable takeaways that may reshape how you manage your sales teams, adapt in an ever-changing market, assess the future of craft, and everything in between. We’ll deliver the same value to readers that the in-person CBC attendees said we delivered to them — answers to the hard questions, for the betterment of alcohol sales teams everywhere.