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Beer Sales Best Practices Ebook2020-04-15T21:15:06+00:00

beer sales best practices

beer sales best practices

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Everyone has questions.

But it’s not very often you get to ask the experts the hard questions. That’s why we created this ebook and hosted the Beer Sales Best Practices Panel at the 2019 Craft Brewers Conference. The panelists, consisting of sales leaders from CANarchy, Allagash, Left Hand, and Two Roads, gave straight answers to the hard questions. Our goal was to take their best practices and share them with the rest of the beverage alcohol community. This ebook is full of hidden gems and actionable takeaways that may reshape how you manage your sales teams, adapt in an ever-changing market, assess the future of craft, and everything in between. We’ll deliver the same value to readers that the in-person CBC attendees said we delivered to them — answers to the hard questions, for the betterment of alcohol sales teams everywhere.

Sign-up below to receive the complete ebook!

Everyone has questions.

But it’s not very often you get to ask the experts the hard questions. That’s why we created this ebook and hosted the Beer Sales Best Practices Panel at the 2019 Craft Brewers Conference. The panelists, consisting of sales leaders from CANarchy, Allagash, Left Hand, and Two Roads, gave straight answers to the hard questions. Our goal was to take their best practices and share them with the rest of the beverage alcohol community. This ebook is full of hidden gems and actionable takeaways that may reshape how you manage your sales teams, adapt in an ever-changing market, assess the future of craft, and everything in between. We’ll deliver the same value to readers that the in-person CBC attendees said we delivered to them — answers to the hard questions, for the betterment of alcohol sales teams everywhere.

Get The Ebook!



What’s In It?

the first five articles are now published online. 

subscribe to get the e-book with exclusive content today. 

topics covered

1: Managing Dispersed Teams
2: Goals & Targets
3: New Markets & Rep Expectations
4: Distributor Partners
5: New Product Launches
6: Depletion Data (Ebook Exclusive)
7: Data-Driven Strategy (Ebook Exclusive)
8: Chain Sales (Ebook Exclusive)
9: Incentives (Ebook Exclusive)
10: The Future of Craft (Ebook Exclusive)

Read the first five articles:

Why Connection and Culture are the Key to Sales

Directing and scaling a team into an effective sales force that is in line with your vision can feel borderline impossible, especially when sales reps turn over more often than most of us see our dentist.

Using Goals as the Building Blocks of Success

Everyone, even if only on a basic level, understands the motivational premise of setting goals. We wanted to know how beer sales managers use them to build accountability, transparency, and support.

Tackling New Markets With Limited Resources

Craft beer is more available and the competition on shelves is tighter than ever before. So how do the most successful breweries move the needle in new markets and grow brand adoption?

What’s In It?

topics covered
1: Managing Dispersed Teams
2: Goals & Targets
3: New Markets & Rep Expectations
4: Distributor Partners
5: New Product Launches
6: Depletion Data (Ebook Exclusive)
7: Data-Driven Strategy (Ebook Exclusive)
8: Chain Sales (Ebook Exclusive)
9: Incentives (Ebook Exclusive)
10: The Future of Craft (Ebook Exclusive)

the first five articles are now published online. 

subscribe to get the ebook with exclusive content today. 

Read the first five articles:

Why Connection and Culture are the Key to Sales

Directing and scaling a team into an effective sales force that is in line with your vision can feel borderline impossible, especially when sales reps turn over more often than most of us see our dentist.

Using Goals as the Building Blocks of Success

Everyone, even if only on a basic level, understands the motivational premise of setting goals. We wanted to know how beer sales managers use them to build accountability, transparency, and support.

Tackling New Markets With Limited Resources

Craft beer is more available and the competition on shelves is tighter than ever before. So how do the most successful breweries move the needle in new markets and grow brand adoption?

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