Lilypad Sales Leaders Interview Series
Real Sales Insights From Craft’s Fastest-Growing Brands
We sat down with sales leaders from breweries of all sizes to ask them how they’ve grown and to share their strategies for the future. Learn from some of best in the business in this 12 part interview series.
Mike Bishop, founder of Big Storm, sat down with Lilypad to share insights on building relationships, hiring, managing taprooms, and corporate sponsorships.
Jeremy Joerger, Founder of JDub’s, on the decision to sacrifice short-term profits to achieve scale without debt, proving your worth as a new brewery, and JDub’s core values in brewing as well as hiring.
Steve Ponsetti, National Sales Trainer from Stone Brewing, spoke with us about Stone’s early growth, being a sales trainer, and how their team uses tech to grow and preserve their culture.
Mike Francis, Payette Brewing’s Founder, shares lessons learned in scaling a new brewery, combating turnover, brand growth through taprooms, and tips for maintaining your focus early on.
Neil McCormick, Yazoo Brewing’s Sales & Marketing Manager, talked with us about Yazoo’s strategy, creativity in sales, the impact of technology on craft, and keeping your brand relevant in 2018.
Jason Ingram, National Sales Director from Left Hand Brewing, spoke with us about finding your niche in craft, data-driven chain sales, and empowering your team with technology.