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Lilypad’s Beer Sales Best Practices2020-04-15T13:20:31+00:00

introducing lilypad’s

BEER SALES BEST PRACTICES

a blog series and ebook curated from conversations with industry leaders

introducing lilypad’s

BEER SALES BEST PRACTICES

a blog series and ebook curated from conversations with industry leaders

Everyone has questions.

But it’s not very often you get to ask the experts the hard questions. At Lilypad, people ask us all the time for tips on how to better lead their sales team. We always do our best to help, but sometimes you need to hear directly from the leaders that are actually doing the job to get the insights you’re looking for. That’s why we hosted the Sales Leaders Power Panel at the 2019 Craft Brewers Conference. The panelists, consisting of sales leaders from CANarchy, Allagash, Left Hand, and Two Roads, were no strangers to sharing beer industry insights; however, this CBC panel was an opportunity to uniquely curate questions that would stimulate a collaborative discussion on key topics impacting sales teams today. Our goal has always been to find more ways to take the best practices of the leaders we’re fortunate to work with everyday and share them with the rest of the beverage alcohol community that has treated us so well over the years. To that end, we created this Beer Sales Best Practices blog series and ebook for you to experience this discussion full of hidden gems and actionable takeaways that may reshape how you manage your sales teams, adapt in an ever changing market, assess the future of craft, and everything in between. Throughout this series, we hope to deliver the same value to readers that the in-person CBC attendees enthusiastically said we delivered to them — answers to the hard questions, for the betterment of alcohol sales teams everywhere.

topics covered:

1: Managing Dispersed Teams
2: Goals & Targets
3: New Markets & Rep Expectations
4: Distributor Partners
5: New Product Launches
6: Depletion Data (Ebook Exclusive)
7: Data-Driven Strategy (Ebook Exclusive)
8: Chain Sales (Ebook Exclusive)
9: Incentives (Ebook Exclusive)
10: The Future of Craft (Ebook Exclusive)

The first five articles are now published online.

Subscribe to get the ebook with exclusive content today. 

Everyone has questions.

But it’s not very often you get to ask the experts the hard questions. At Lilypad, people ask us all the time for tips on how to better lead their sales team. We always do our best to help, but sometimes you need to hear directly from the leaders that are actually doing the job to get the insights you’re looking for. That’s why we hosted the Sales Leaders Power Panel at the 2019 Craft Brewers Conference. The panelists, consisting of sales leaders from CANarchy, Allagash, Left Hand, and Two Roads, were no strangers to sharing beer industry insights; however, this CBC panel was an opportunity to uniquely curate questions that would stimulate a collaborative discussion on key topics impacting sales teams today. Our goal has always been to find more ways to take the best practices of the leaders we’re fortunate to work with everyday and share them with the rest of the beverage alcohol community that has treated us so well over the years.

To that end, we created this Beer Sales Best Practices blog series and ebook for you to experience this discussion full of hidden gems and actionable takeaways that may reshape how you manage your sales teams, adapt in an ever changing market, assess the future of craft, and everything in between. Throughout this series, we hope to deliver the same value to readers that the in-person CBC attendees enthusiastically said we delivered to them — answers to the hard questions, for the betterment of alcohol sales teams everywhere.

topics covered:

1: Managing Dispersed Teams
2: Goals & Targets
3: New Markets & Rep Expectations
4: Distributor Partners
5: New Product Launches
6: Depletion Data (Ebook Exclusive)
7: Data-Driven Strategy (Ebook Exclusive)
8: Chain Sales (Ebook Exclusive)
9: Incentives (Ebook Exclusive)
10: The Future of Craft (Ebook Exclusive)

The first five articles are now published online.

Subscribe to get the ebook with exclusive content today. 

Read the series: 

Why Connection and Culture are the Key to Sales

Directing and scaling a team into an effective sales force that is in line with your vision can feel borderline impossible, especially when sales reps turn over more often than most of us see our dentist.

Using Goals as the Building Blocks of Success

Everyone, even if only on a basic level, understands the motivational premise of setting goals. We wanted to know how beer sales managers use them to build accountability, transparency, and support.

Tackling New Markets With Limited Resources

Craft beer is more available and the competition on shelves is tighter than ever before. So how do the most successful breweries move the needle in new markets and grow brand adoption?

Beer Sales Best Practices, curated by:

Beer Sales Best Practices, curated by:

CRM Built For Beer

Collaborate & Motivate

Create an environment where your team can thrive every day. Reps are isolated out in the field; improved collaboration with peers and interaction with management ensures you have your finger on the pulse of your sales efforts.

Cross-Tier Communication

Ditch the spreadsheets and stop wasting hours creating reports. Lilypad automatically sends placements, visits, promotions and account issues identified in the field to your distributors.

Placement Tracker

Your reps and managers will know exactly where they stand with every commitment. Increase awareness, improve closing rates, and manage your funnel.

Activity Management & Execution

Lilypad is the only fully customizable activity management system specifically tailored for beverage alcohol sales. Build, assign, and track every activity your team executes in the field.

CRM Built For Beer

Collaborate & Motivate

Create an environment where your team can thrive every day. Reps are isolated out in the field; improved collaboration with peers and interaction with management ensures you have your finger on the pulse of your sales efforts.

Cross-Tier Communication

Ditch the spreadsheets and stop wasting hours creating reports. Lilypad automatically sends placements, visits, promotions and account issues identified in the field to your distributors.

Placement Tracker

Your reps and managers will know exactly where they stand with every commitment. Increase awareness, improve closing rates, and manage your funnel.

Activity Management & Execution

Lilypad is the only fully customizable activity management system specifically tailored for beverage alcohol sales. Build, assign, and track every activity your team executes in the field.

Distributor Data

Sent To You Automatically

 LILYPAD DATA 

Sales Data For Beer

Finally, Another Option For Depletion Data

For decades suppliers haven’t had any choices when it comes to receiving sales data and reports from their distributors. Until Lilypad Data. Lilypad now integrates with your distributors’ RAS, Quickbooks, and file transfer systems to deliver the reports suppliers need to understand their sales daily.

Data Aggregation

The Lilypad Data team will work directly with your distributors to have your sales data sent directly to Lilypad CRM. We already have over 100 distributors sending us supplier sales data daily which we integrate into our CRM and reporting tools.

Account Universe Alignment

When you integrate your distributor data using LP Data, we align your product, sales, and account universe with your distributors’. Every retailer, SKU, and product code is carefully matched, ending the confusion between suppliers and distributors.

Actionable Sales Reporting

Lilypad delivers your distributor sales data in easy-to-use reports that you can use to drive your sales team forward. Explore the new reporting suite below to see how Lilypad Data can help you understand your business like never before.

New Sales Reporting For Breweries

Finally, a suite of sales and activity reporting for busy teams who need the most important information,
delivered simple and fast. Lilypad Analyze gives you the insights needed to direct your sales execution.

Distributor Data

Sent To You Automatically

 LILYPAD DATA 

Sales Data For Beer

Finally, Another Option For Depletion Data

For decades suppliers haven’t had any choices when it comes to receiving sales data and reports from their distributors. Until Lilypad Data. Lilypad now integrates with your distributors’ RAS, Quickbooks, and file transfer systems to deliver the reports suppliers need to understand their sales daily.

Data Aggregation

The Lilypad Data team will work directly with your distributors to have your sales data sent directly to Lilypad CRM. We already have over 100 distributors sending us supplier sales data daily which we integrate into our CRM and reporting tools.

Account Universe Alignment

When you integrate your distributor data using LP Data, we align your product, sales, and account universe with your distributors’. Every retailer, SKU, and product code is carefully matched, ending the confusion between suppliers and distributors.

Actionable Sales Reporting

Lilypad delivers your distributor sales data in easy-to-use reports that you can use to drive your sales team forward. Explore the new reporting suite below to see how Lilypad Data can help you understand your business like never before. 

New Sales Reporting For Breweries

Finally, a suite of sales and activity reporting for busy teams who need the most important information, delivered simple and fast. Lilypad Analyze gives you the insights needed to direct your sales execution.

Want to see if Lilypad is a fit for your team?

Schedule a free demo below. 

Want to see if Lilypad is a fit for your team?

Schedule a free demo below. 

SCHEDULE A DEMO