CRM Created For Alcohol Suppliers
Sell More Liquid
Drive more alcohol sales, communicate across tiers, and keep your sales team focused on what matters.
CRM Built For Beverage Alcohol
Whether you are a supplier of beer, spirits, wine, or cider, Lilypad will enable your sales team to be more effective with their daily customer relationship management.
Collaborate & Motivate
Create an environment where your team can thrive every day. Reps are isolated out in the field; improved collaboration with peers and interaction with management ensures you have your finger on the pulse of your sales efforts.
Cross-Tier Communication
Ditch the spreadsheets and stop wasting hours creating reports. Lilypad automatically sends placements, visits, promotions and account issues identified in the field to your distributors.
Placement Tracker
Your reps and managers will know exactly where they stand with every commitment. Increase awareness, improve closing rates, and manage your funnel.
Activity Management & Execution
Lilypad is the only fully customizable activity management system specifically tailored for beverage alcohol sales. Build, assign, and track every activity your team executes in the field.
CRM Built For Beverage Alcohol
Whether you are a supplier of beer, spirits, wine, or cider, Lilypad will enable your sales team to be more effective with their daily customer relationship management.
Collaborate & Motivate
Create an environment where your team can thrive every day. Reps are isolated out in the field; improved collaboration with peers and interaction with management ensures you have your finger on the pulse of your sales efforts.
Cross-Tier Communication
Ditch the spreadsheets and stop wasting hours creating reports. Lilypad automatically sends placements, visits, promotions and account issues identified in the field to your distributors.
Placement Tracker
Your reps and managers will know exactly where they stand with every commitment. Increase awareness, improve closing rates, and manage your funnel.
Activity Management & Execution
Lilypad is the only fully customizable activity management system specifically tailored for beverage alcohol sales. Build, assign, and track every activity your team executes in the field.
Data Integration
Optimized Sales View
Finally, a helpful sales tool that fits in the palm of your hand when integrating with depletion data from alcohol distributors. The Lilypad app provides an intuitive and simplified view for your reps to utilize depletion data to improve their sales strategy.
Account Universe Alignment
When you integrate your distributor data using Lilypad, we align your product, sales, and account universe with your distributors’. Every retailer, SKU, and product code is carefully matched, ending the confusion between suppliers and distributors.
Actionable Sales Reporting
Lilypad delivers your distributor sales data in easy-to-use reports that you can use to drive your sales team forward. At Lilypad, we pride ourselves on building tools that are user-friendly
Data Integration
Optimized Sales View
Finally, a helpful sales tool that fits in the palm of your hand when integrating with depletion data from alcohol distributors. The Lilypad app provides an intuitive and simplified view for your reps to utilize depletion data to improve their sales strategy.
Account Universe Alignment
When you integrate your distributor data using Lilypad, we align your product, sales, and account universe with your distributors’. Every retailer, SKU, and product code is carefully matched, ending the confusion between suppliers and distributors.
Actionable Sales Reporting
Lilypad delivers your distributor sales data in easy-to-use reports that you can use to drive your sales team forward. At Lilypad, we pride ourselves on building tools that are user-friendly. Join us as we build the future of beer sales reporting together.
Need More Proof?
Learn how some of the fastest growing beverage alcohol brands leverage Lilypad:
Balancing Innovation With Core Business Growth
Suppliers today are forced to accommodate our goldfish-like attention span with new things that draw both on our desire for new, but our reverence for tradition.
How To Be A Better Partner To Your Distributors
We asked the industry’s top brands about the most impactful things they do to develop stronger relationships and keep a share of mind with their distributors.
Tackling New Markets With Limited Resources
Craft beer is more available and the competition on shelves is tighter than ever before. So how do the most successful breweries move the needle in new markets and grow brand adoption?
Using Goals as the Building Blocks of Success
Everyone, even if only on a basic level, understands the motivational premise of setting goals. We wanted to know how beer sales managers use them to build accountability, transparency, and support.