That all changed when Eric, Lilypad co-founder and CEO, was introduced to the sales leadership at Oskar Blues. At that point, Lilypad was industry agnostic, with clients spanning from Pharmaceuticals to Farming Equipment. When the Oskar Blues leadership team got their hands on Version 1.0 of Lilypad, they made it clear that with a little direction, Lilypad could be the perfect tool for their brewery sales team. Their enthusiasm was contagious, so we started listening and learning about their pain points.
They gave us a series of suggestions and we started building. Here’s Chris Russell, now VP of Sales for CANarchy, on the initial partnership: