Ask For Everything In A Spreadsheet
You and your reps are busy even without added data entry, so it makes sense that they don’t like manually recording their every move, and you don’t like analyzing all of their notes.
While it’s important to track and analyze account and rep behavior data, manual data entry that relies on spreadsheets is not the most efficient way to go about it. Use a CRM in conjunction with an activity tracker app like LilyPad to track data without wasting your time.
Intervening too frequently is a problem, but not intervening at all is just as bad. Successful teams operate under a united brand strategy which is delegated by the manager and reinforced through group training, one-on-one coaching, and feedback to data analysis. If a manager does not unite the team with a single vision or help reps identify strengths and weaknesses, neither the team – nor the brand – will grow.
You know the saying “If you want to get something done right, do it yourself”? Pretend you’ve never heard it before.
Your reps were hired for their competence, intuition, and skill. Trust them to follow up with accounts, explore new markets, and target new leads. As manager, it isn’t your job to carry out these tasks; rather, it’s your job to ensure that your team performs optimally.
Show Off Bad Email Etiquette
If every email you send has six CCs, demands a read receipt, and is followed up with an “OK” or “great” or an emoji, you need to step back and reevaluate your communication style.
An email account is a sacred space where, theoretically, important information is transferred and stored. An email account that is overloaded with messages intended for other people becomes difficult to navigate and loses its value. So before sending a message, think about the content of the message and how valuable that message is. Consider whether a CC or a read receipt is truly necessary, or whether a non-essential message could be sent over text or through a different channel.
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